Larox Flowsys, the worldwide supplier of flow control and pumping solutions, has decided to change its name to Flowrox. The visual look and feel will also be renewed. The new name will be taken into use in mid September and the new outlook will replace the existing gradually by 1 January 2012.
The reason behind the significant renewal of the corporate brand and image is the recent acquisition of Larox Oyj by Outotec Oyj. The pump and valve supplier Larox Flowsys was not included in the deal and continues to develop and grow its business in the changed environment apart from the associate company Larox Oyj.
"Our strengths include a long history as a Finnish family company and continuous improvement and development of our solutions for customer benefit. It is more and more common to offer complete cost-effective solutions instead of single products," says the CEO of Larox Flowsys Mr. Heikki Hyttinen. "We have chosen 'Proven Performance' as our slogan and it tells exactly what is this all about: the cooperation with our customers comes first."
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