US-based food manufacturer Heinz said it has launched new packaging to meet growing consumer demand.
Heinz said it has introduced the new Heinz Dip & Squeeze dual-function package, which holds three times as much Heinz Ketchup as the traditional packet.
The Dip & Squeeze package can be used either by peeling back the lid for easy dipping or tearing off the tip to squeeze over foods.
Heinz will also introduce Simply Heinz Tomato Ketchup, made with sugar, instead of high fructose corn sweetener, for the retail market.
Simply Heinz Tomato Ketchup will be available in 32oz and 15oz ketchup bottles beginning in March.