Europe was the fastest growing region for digital media hiring among power industry companies in the three months ending January. The number of roles in Europe made up 28.2% of total digital media jobs – up from 21.9% in the same quarter last year. That was followed by South & Central America, which saw a 4.8 year-on-year percentage point change in digital media roles.
The figures are compiled by GlobalData, which tracks the number of new job postings from key companies in various sectors over time. Using textual analysis, these job advertisements are then classified thematically.
GlobalData's thematic approach to sector activity seeks to group key company information by topic to see which companies are best placed to weather the disruptions coming to their industries. These key themes, which include digital media, are chosen to cover "any issue that keeps a CEO awake at night".
By tracking them across job advertisements it allows us to see which companies are leading the way on specific issues and which are dragging their heels – and importantly where the market is expanding and contracting.
Which countries are seeing the most growth for digital media job ads in the power industry?
The fastest growing country was Switzerland, which saw 1.1% of all digital media job adverts in the three months ending January 2021, increasing to 8.2% in the three months ending January. That was followed by Brazil (up 4.8 percentage points), India (up three), and Germany (up 2.1).
The top country for digital media roles in the power industry is the US, which saw 31.6% of all roles advertised in the three months ending January.
Which cities are the biggest hubs for digital media workers in the power industry?
Some 3.2% of all power industry digital media roles were advertised in Atlanta (US) in the three months ending January – more than any other city.
That was followed by Bern (Switzerland) with 3.2%, Miami (US) with 1.7%, and Houston (US) with 1.7%.