British-Dutch oil company Shell has rebranded its First Utility energy supply business as Shell Energy and announced that it has switched its British residential customers to 100% renewable energy sources as standard.

Shell Energy will unveil a series of smart home technologies throughout the year, including a free of charge Nest E smart thermostat and the NewMotion Home Fast electric vehicle charger. The change will affect 700,000 households in the UK.

Shell Energy CEO Colin Brooks said: “We are building on the disruptive nature of First Utility to give customers something better. We know that renewable electricity is important to them and we are delivering that while ensuring good value and rewarding loyalty.

“We want to attract customers with fair pricing, strong customer service and innovative offers that set us apart from anything available today. Later this year, we’ll be announcing a string of exciting services that offer greater convenience to householders and help make homes more efficient.”

Shell executive vice president Mark Gainsborough added: “This is a good example of our approach to building a significant electricity business, in line with customer needs. Shell recognises the world needs more energy with lower emissions and this will give customers more flexibility, greater control and cleaner energy.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Shell has made tentative steps in the renewable energy market, announcing in 2018 that it would invest $2bn a year in new forms of energy.

Shell acquired First Utility in February. The company says all of Shell Energy’s electricity comes from 100% renewable sources like wind, solar and biomass