Green Deal drove customers to adopt energy saving measures, says UK government

26 June 2013 (Last Updated June 26th, 2013 03:30)

The Green Deal programme, introduced by the UK Government, has motivated people across the country to install energy-saving improvements at home, according to a new study.

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The Green Deal programme, introduced by the UK Government, has motivated people across the country to install energy-saving improvements at home, according to a new study.

The scheme, launched earlier this year, offers consumers the option to use loans to spend on 45 different types of energy-saving improvements, such as insulation, with no upfront cost.

The loans could be paid back through electricity bills.

The report found that 47% of households either had or were getting energy-saving measures installed, after receiving a Green Deal advice report and an assessment.

The study was based on households that received the assessment before the end of March 2013.

According to the study, around 31% respondents said that they would ‘definitely or probably’ install at least one measure.

Sharing their experience on the assessment, 77% of participants showed confidence in assessors’ recommendations.

Around 68% of consumers said that saving money was their main drive for having an Green Deal assessment.

Around 68% of consumers said that saving money was their main drive for having an Green Deal assessment, while 38% noted that they were motivated to reduce their energy use for environmental reasons.

UK Energy and Climate Change Minister Greg Barker said: "This new research clearly shows that the majority of people are finding assessments a valuable experience that can usefully help them both understand where they are wasting energy and importantly what they can do to deal with it."

"This is a long-term programme that will last for years and decades, but we’re already seeing evidence that people are aspiring to improve their properties, make them more efficient and take control of their energy bills," Barker added.


Image: UK Energy and Climate Change Minister Greg Barker; Photo: Courtesy of Department of Energy and Climate Change.

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