All articles by Fi Forrest

Senior writer at GMS, GlobalData. Previously feature writer at Just Style. TABBIE Honourable Mention winner. BA (Open) in English | BSc (Hons) in Geosciences. Also a graphic designer with certificates in Digital Marketing and Social Media. Lives by the beach.

Fi Forrest

Marketing pain management: targeting for success 

Part of a series on leading marketing pain points.
Marketing has seen some epic misfires in the last decade. What could possibly go wrong?

How robust cables and connectors are vital for oil & gas operations 

The adverse conditions in the oil & gas industry require extreme reliability from cables and connectors used in operations. In this article, we examine how to choose the right equipment that lasts for the long term.

Transforming US energy landscape with hydrogen 

Hydrogen will play a significant role in reaching net zero, and hubs could be the key to unlocking its potential. With ambitious goals in sight for 2050, how is the US encouraging the growth of hydrogen hubs, generating funding and diversifying demand?

How will the EU deliver on its hydrogen ambitions?

Maria João Duarte, EMEA Representative to EU Institutions at Mitsubishi Heavy Industries (MHI), discusses how collaboration and cooperation is the only way forward to realise the EU’s ambitious plans for hydrogen.

Renewable hydrogen: Decarbonisation is a “fundamental transition” requiring long-term planning

Analysts believe that renewable hydrogen, also known as green hydrogen, is the missing link between renewable power sources such as wind and solar, and hard-to-decarbonise sectors such as heavy-duty transport and industry. Dr Kerry-Ann Adamson, Global Strategic Advisor for Hydrogen and Dr Hans Dieter Hermes, Vice President Hydrogen at Worley, discuss how hydrogen can deliver on its promise, and why policymakers need to be planning for the next few decades.

How Lotus and HERE are collaborating to bring a new digital driving experience 

When Lotus was designing the digital cockpit for its first pure electric Hyper SUV – the Eletre – they wanted a fresh new system that would not only ease range anxiety but also give the optimal driving experience for their customers. Just-Auto sat down with Serino Angellotti of Lotus and Marvin Ruf of HERE Technologies to talk about next-gen navigation, personalised journeys, and their unique collaboration.

How milling graphite can enhance the performance of lithium-ion batteries

Graphite is a vital component for lithium-ion batteries, used in electric vehicles. Milling bulk graphite material to ultra-fine micron size provides more space for the storage of lithium ions and improves performance, but the process is not straightforward.

Broadband services development: Monetising underutilised assets of power companies

Power companies have access to vast amounts of existing hardware and resources, including power lines and substations. These companies can capitalise on these assets and generate new revenue streams by building and developing broadband services.

HERE Technologies’ UniMap: How AI map generators and real-time geospatial data are helping developers create customised products

HERE Technologies, the world’s #1 location platform, recently launched UniMap, a revolutionary, highly automated mapping technology which gives developers the power to rapidly create customised digital maps and location products.

Deal focus: the value of premium virtual data rooms in energy M&A and financing

An in-depth assessment of the role of secure and seamless file-sharing technology between deal participants.