Software-as-a-service (SaaS) solutions provider ESG has acquired CUBS, a provider of billing solutions for energy companies and electric mobility providers in Denmark.

The move broadens ESG’s footprint in Denmark and provides Danish energy retailers with innovative tools to increase their market presence.

ESG’s offerings encompass market data, billing and asset management solutions, all built on an SaaS architecture that emphasises flexibility, integration and ongoing innovation.

CUBS’ cloud-based billing system is designed to scale and support the entire business process, from consumption tracking to billing for Danish energy companies.

The system caters to large and small utilities, focusing on customer-centricity and ensuring transparent and accurate consumption settlement.

ESG CEO Matthew Hirst stated: “Our mission-critical software solutions are integral to the energy ecosystem. Leveraging our extensive market and technology expertise, we empower energy retailers and producers to thrive in today’s dynamic environment.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

“This partnership will help CUBS customers to innovate in customer acquisition and retention. We are delighted to welcome the talented CUBS team to ESG, where we will continue to create modern and reliable solutions that help energy retailers to innovate, become more nimble and gain market share, while increasing efficiencies.”

With its modern and adaptable platform, CUBS addresses emerging market trends such as EV charging, prosumerism [the blending of producer and consumer roles], and power purchase agreement (PPA) settlement.

CUBS’ billing solution is currently utilised by 30% of Denmark’s electricity retailers.

CUBS CEO Peter Ulka stated: “The accelerated electrification of Danish society has fundamentally reshaped the business needs of utility companies and energy retailers, challenging them to introduce new products and services in order to retain customers, drive growth and increase market share.

“With the backing of ESG, CUBS will be able to support our customers in new ways as we leverage ESG’s expertise to add new features and even greater scaleability to our modern energy platform. By joining ESG, CUBS will create many new opportunities for our clients and employees alike.”