Kirloskar Green Launches New KOEL Green Identity

KOEL Green has been unveiled as the new brand identity for the power generation business of Kirloskar Oil Engines Ltd (KOEL), the leading manufacturer of diesel gensets in India.

The new brand provides a renewed commitment to its present and future customers as reliable and efficient product and service provider.

It also reinstates the company’s presence with the introduction of the new portable genset range. Unveiling the new brand and the portable genset range were KOEL executive director Mr RR Deshpande and KOEL vice-president and business head of the power generation division MR Sanjeev Nimkar. Power Generation is the flagship business vertical of KOEL.

To reflect the new focus in the business, KOEL unveiled a revamped brand identity called ‘efficiency. Integrated’ to reiterate the promise of enhanced efficiency along with proven reliability to its customers. The company plans to communicate this new positioning through varied outreach initiatives.

Speaking at the launch, Mr RR Deshpande said: "KOEL is known to be setting benchmarks in the power generation industry since [the] last few decades.

"As the market leader [for] setting new trends in the genset industry has been the key to KOEL’s success. KOEL’s agility in driving change has given it a reputation of India’s most reliable and fuel efficient genset manufacturer.

"We are confident that the transformed KOEL brand will go a long way in reiterating this market leadership."

Sanjeev Nimkar said: "As an organisation, we believe in continuously challenging ourselves to deliver the best. With the expansion of our highly fuel efficient portable genset range, we wish to provide our customers better choices with lower operational costs.

"This range is also supplemented by unmatched product service network with 5,000 technicians, available round the clock. The whole new brand identity reiterates our commitment to best in-class efficiency and proven reliability of our product and service offerings.

"At KOEL, the power generation business contributes significantly to the total revenue and with this strategic move we are confident of doubling our revenues over the next few years."

As leaders in the power generation segment, KOEL specialises in manufacturing India’s widest range of gensets, which broadly fall under two categories and brands. KOEL Chota Chilli is the range of fuel efficient silent gensets up to 10KVA, catering to domestic and retail requirements, while KOEL Green is the range of fuel efficient silent gensets with higher KVA ratings (15KVA to 5,200KVA), used for industrial enterprises and infrastructure projects.

The diesel generator set market has recently undergone the transition of emission norms (CPCB II) and KOEL was a leading voice to ensure this happened successfully. KOEL has maintained its leadership position in the industry, despite an overall slump in the economy in the last few quarters.

The company has consistently undertaken a holistic approach of providing lifetime care to its products and customers. This is with the help of proven product reliability, largest service footprint, a 24×7 customer care centre and long-term service contract through its Bandhan programme.

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