REBA aims to bring more than 60GW of new renewables online in the US by 2025.
Google Energy Market Strategy head and REBA’s first board chair Michael Terrell said: “Every enterprise, whether it’s a bakery, a big-box retailer, or a data centre, should have an easy and direct path to buy clean energy. Ultimately, sourcing clean energy should be as simple as clicking a button.”
With offices in Washington, DC, and Boulder, Colorado, REBA will comprise a wide range of industries and businesses, whose leadership circle represents annual revenues of $1tn and more than 1% of the US annual electricity consumption (48TWh).
REBA aims for a resilient carbon-free energy system, which will enable organisations to have easy and cost-effective access to buy renewable energy.
To offer a greater choice for corporate energy buyers, the organisation aims to open energy markets by focusing on innovations in policy, markets, technology and educational training.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
General Motors sustainable energy/supply reliability global manager Rob Threlkeld said: “Today’s REBA launch demonstrates that large energy buyers from across every sector are committed to doing their part to solve this problem.”
REBA was originally founded in 2014 as a partnership between four non-governmental organisations (NGOs) including Rocky Mountain Institute, World Wildlife Fund, World Resources Institute, and Business for Social Responsibility.