REBA aims to bring more than 60GW of new renewables online in the US by 2025.
Google Energy Market Strategy head and REBA’s first board chair Michael Terrell said: “Every enterprise, whether it’s a bakery, a big-box retailer, or a data centre, should have an easy and direct path to buy clean energy. Ultimately, sourcing clean energy should be as simple as clicking a button.”
With offices in Washington, DC, and Boulder, Colorado, REBA will comprise a wide range of industries and businesses, whose leadership circle represents annual revenues of $1tn and more than 1% of the US annual electricity consumption (48TWh).
REBA aims for a resilient carbon-free energy system, which will enable organisations to have easy and cost-effective access to buy renewable energy.
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To offer a greater choice for corporate energy buyers, the organisation aims to open energy markets by focusing on innovations in policy, markets, technology and educational training.
General Motors sustainable energy/supply reliability global manager Rob Threlkeld said: “Today’s REBA launch demonstrates that large energy buyers from across every sector are committed to doing their part to solve this problem.”
REBA was originally founded in 2014 as a partnership between four non-governmental organisations (NGOs) including Rocky Mountain Institute, World Wildlife Fund, World Resources Institute, and Business for Social Responsibility.