Rebel Energy has announced plans to build a new energy company with a unique operational structure using Cloud technology from UK-based company Blue Prism.

A statement by Rebel Energy said it plans to ‘reinvent the definition of an energy supplier’ by using a scalable digital workforce and aiming for a positive impact on the communities it serves.

The company said it aims to deliver excellent customer service while keeping costs low. It will do this via Blue Prism’s intelligent automation platform, which it says will enable it to reimagine existing complicated industry processes and procedures.

A company spokesperson said this approach ‘will allow Rebel Energy to run with the efficiency needed to develop a sustainable and digital-first business’.

By leveraging a software-as-a-service digital workforce to simplify and automate its back-end processes, Rebel Energy claimed that it will be able to focus on recruiting ‘a best-in-class customer servicing team’.

Blue Prism is a multinational software company that develops automation solutions for enterprises. Its products are used by more than 1,800 businesses in over 150 countries.

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Rebel Energy will leverage an advanced suite of artificial intelligence and automation capabilities to boost innovation in order to benefit customers.

Rebel Energy founder and CEO Dan Bates said: “Rebel Energy is a company founded on strong moral foundations, that cares about society and the people within it. Our aim is to create sustainable profits by helping people and the environment. Incorporating a digital workforce from day one helps us to achieve our big goals.

“By employing digital workers to carry out the repetitive processes common to the energy industry we can create more fulfilling and engaging roles for our highly skilled ‘Rebels’, whilst also helping them to develop skills in AI and systems design, setting them up for the jobs of the future.”

Blue Prism Cloud chief executive Terry Walby said: “We are witnessing the emergence of a new generation of business leaders who understand the full potential of embracing intelligent automation to devise entirely new business models.

“Building the flexibility of a digital workforce into the fabric of their operations, they are preparing to disrupt markets and deliver exceptional value for customers. Dan is at the front of that change with his inspiring leadership mindset and vision. We are proud to play a key role in his mission to establish an energy company that has a positive impact on society, protects the environment all whilst delivering growth.”