The final national supporter of the 2010 FIFA World Cup™ has been revealed as Shanduka-Aggreko. Shanduka, a leading African investment holding company, through its subsidiary Shanduka Energy, and Aggreko, the global leader in the provision of temporary power rental services, are a joint-venture which is the official supplier of rental power for broadcasting of the FIFA World Cup tournament. The tournament will be held from 11 June to 11 July 2010 across 10 stadiums in South Africa.
The Shanduka-Aggreko joint venture contract was announced on 1 March 2010 and will see Shanduka-Aggreko provide temporary power and temperature control for broadcast and technical services for the tournament. The contract involves providing broadcasting power in all 10 World Cup Stadium Venues, the International Broadcast Centre (IBC) and FIFA headquarters, as well as temperature control at the IBC. This will support the broadcasting of the 64 matches of the competition to over three billion people world-wide.
Aggreko has been active in Africa for over a decade and in 2006 formed a partnership with Shanduka Energy in order to enhance its operations in Southern Africa. Aggreko now generates over 800MW across over 20 African countries and employs 450 people on the continent, of which over 80% are African nationals. In 2009, Aggreko opened its first permanent depot in South Africa, located in Midrand.
Julian Ford, director marketing and Sales Development, Aggreko International, commented, “We are extremely proud to be a national supporter for this prestigious event. Sponsoring the tournament supports the growth of our business in South Africa and shows our long-term vision for growth in the country.”
“Shanduka’s partnership with Aggreko for this particular project was based on our understanding of their capability to handle the magnitude and complexity of the event,” said Phuti Malabie, managing director, Shanduka Energy. “We are confident that our partnership with Aggreko, the leading provider of temporary power to the world’s most prestigious sporting events, will ensure faultless performance at the World Cup.”