AP+M, one of the largest worldwide independent stocking distributors of both heavy industrial and aeroderivative gas turbine parts, has significantly expanded both its product offering and global presence, compelling the launch of a refreshed brand. AP+M’s revitalized identity and strengthened capabilities are displayed through its dynamic, newly designed website and social media accounts. A comprehensive exhibit of the rebranding can be seen during POWER-GEN International, December 13-15, 2016.

The new brand showcases AP+M as a global expert and provider of industrial gas turbine (IGT) engine parts for operators, end-users, depots and repair facilities around the world. As a core component to the "Wherever + Whenever" campaign, the new brand look and feel illustrates AP+M’s strength as an international distributor of quality original equipment manufacturer (OEM) parts, as well as a maintenance repair & overhaul (MRO) service provider.

"We’re excited to share AP+M’s story with the world through this launch of our refreshed brand," said Greg Young, President & CEO of AP+M. "No other distributor can deliver quality parts and services like AP+M. We offer a one-stop-shop experience through our extensive inventory and repair services, at competitive prices to the international market. The timing of an IGT company’s needs are unpredictable; AP+M understands this better than any other provider. Our global reach keeps you up and running wherever you are, whenever you need support."

AP+M’s new logo is an inspired evolution to express the company’s key values as a parts provider, with color theory applied to represent a sense of urgency, a strong, bold font conveying reliability and the slant of the font projecting speed. The "Wherever + Whenever" omni-channel brand launch campaign, led by marketing, advertising and public relations agency, Dream Factory, broadcasts AP+M’s continuing mission to be an integral part of their customers’ operations and the IGT aftermarket distributor of choice for OEMs.

The new brand will be on display at POWER-GEN International in Orlando, Florida, December 13-15, 2016. Visit AP+M at booth #2822 to be one of the first to experience the industry leader’s new look and feel.